AI Search for ContractorsBy Berk Hospitality Group
Finding

Can AI tools read contractor websites?

Often only partly. Of 2,635 home services homepages we fetched without running JavaScript, 1,395 (52.9%) had no machine-readable business facts, and 233 (8.8%) showed fewer than 500 characters of text.

What was missing

CheckHomepagesShare
No business schema (LocalBusiness, a trade type, ProfessionalService or Organization)1,39552.9%
No structured data of any kind97737.1%
Under 500 characters of text before JavaScript2338.8%
Under 500 characters and no business schema1997.6%

A site with almost no text before JavaScript usually had no business schema either. Those sites give a tool that does not run JavaScript close to nothing to work with.

Crawler blocking was uncommon

Among 2,839 sites whose robots rules we could check (a site with no robots.txt blocks nothing):

CrawlerUsed forBlockedShare
OAI-SearchBotChatGPT search271.0%
ChatGPT-UserChatGPT, when a person asks it to open a page271.0%
PerplexityBotPerplexity311.1%
GPTBotOpenAI model training923.2%
ClaudeBotAnthropic913.2%
Google-ExtendedGoogle AI training controls903.2%

Read these as minimums. This only covers robots.txt. A firewall or security service can block crawlers without showing up in that file.

How we checked